Master in Accounting

Question: Discuss about theMaster in Accounting. Answer: 1. As a marketing professional initially, Leopard controls had adopted the strategy of offering non-proprietary products to its consumers which included newly made "open source software" which did not involve "lock in contracts" and monopoly of the product or service. He also said that company will also company will provide updated services, installation, maintenance and design comparably at cheap prices as available with his competitors (Gummesson et.al.2014). Further, he also mentioned that if any customer is not happy and satisfied with the services and price offered to them, they can preferably choose their choice of product and service as available to them from other competitors. Everyone in the company thought that leopard was engaging in big risk, but as the company was offering a good service with quality price, so he had faith in himself and proceeded with his strategy earned a good response from the customers and very speedily acquired the market and expanded all over the t own. Later Leopard also engaged in bottom-up selling which helped in acquiring goodwill in the market as well as finding cash flow for the business which was an essential aspect in the start-up of business. In 2011, leopard faced a great opportunity for acquiring a large market share which consisted Building Management System for the Perth International Airport Redevelopment. In this contract, there were many US-Multinational companies taking part, but after crossing all the hurdles, DCE electrical succeeded in gaining the contract. After acquiring a large market share with Leopard should think of getting into the process of diversification in the strategy of Ansoffs Matrix. This is so because, after gaining a sufficient amount of market share a company should engage in diversifying its products and services which will help him retaining its customers as well as attracting new and potential customers for the company(Hulland et al.,2015). 2. Advantages of the Approach The use of the open structure programming has helped the company in gaining the title of transparency in the eyes of his clients (Jha and Singh 2013). Its open structure has also helped in creating common growth and management surrounding for the unification of LON and Bacnet and with another standard. The strategy of treating a customer as the priority, experience, expertise and using updated technologies has made BMS installation easy available to the customer on time. Leopard works in agreement with the clients for developing products and services which have balanced among the value, service levels and quality. During 2011, at the time of contract with Perth International Airport Redevelopment, it used the workers of day-to-day operation in BMS, because these people had the good impression on everyone since the last six years (Moosa 2016). For getting the contract initially, it had decreased its price of costing, because after this contract DCE can easily adjust its losses with the help of its goodwill. The open source programming also created a barrier for many of the new competitors to enter into an industry of BMS. There were very few of them left for supplying their products to the new buildings (Palmer 2012). As leopard started giving offer parts and professional for the original system and would also provide updated built to whatever firm they have chosen, the clients became surprised and started knocking at their door. The company can also take help of the subsidies as given by the government, various rebates and subsidies will help the company in getting relief from the taxes. Disadvantages of the Approach As a startup company, one should always think first engage in Top-down selling, because through this the top management gives a contract by the little market research, though it cost little high for the small company it also helps gives the large reward after getting fulfilled. Providing Open Source Programming hinders the policy of privacy of the company Due to this open programming technology, the software or the program can be downloaded for free from anywhere and it had also lead to omission of its originality (Smith et al., 2015). Due to its openness, it has also lost its uniqueness among the clients. "Many tenants are not willing to spend extra for something new," for this reason most of the BMS faces loss. Building Management System involve always updating the service provided by the company, because if we do not do say, the rest of the client who is our permanent clients will be dissatisfied and which may lead to a great loss. Whereas the tenants who are not constant to the companies will enjoy the updating services without paying anything which also may result in huge loss (Solomon 2014). Building Management System involves too much use of wires and cables which aid increasing the cost as well as the expense for the company. If wireless technology is used then simplification or the extra cost can be eliminated for the installation process, not only that the personnel involves the installation then their cost can also be adjusted.( Wierenga et al., 2012) Reference List: Gummesson, E., Fretagsekonomiska institutionen, Stockholms universitet Samhllsvetenskapliga fakulteten 2014, "The theory/practice gap in B2B marketing: reflections and search for solutions",Journal of Business Industrial Marketing,vol. 29, no. 7/8, pp. 619-625. Hulland, J., Thompson, S.A. and Smith, K.M., 2015. Exploring uncharted waters: use of psychological ownership theory in marketing.Journal of Marketing Theory and Practice,23(2), pp.140-147. Jha, S. and Singh, B., 2013. Impact of ambient music and affability of salespersons on consumer behavior in a real retail setting with emphasis on gender difference.Indian journal of marketing,43(4), pp.5-11. Moosa, I., 2016.Foreign direct investment: theory, evidence and practice. Springer. Palmer, A., 2012.Introduction to marketing: theory and practice. Oxford University Press. Smith, T., Williams, T., Lowe, S., Rod, M. Hwang, K. 2015, "Context into text into context: marketing practice into theory; marketing theory into practice",Marketing Intelligence Planning,vol. 33, no. 7, pp. 1027-1046. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall. Student.unsw.edu.au. (2016).Writing the Case Study | UNSW Current Students. [online] Available at: https://student.unsw.edu.au/writing-case-study [Accessed 15 Aug. 2016]. Wierenga, B., van Tilburg, A., Grunert, K.G., Steenkamp, J.B.E. and Wedel, M. eds., 2012.Agricultural marketing and consumer behavior in a changing world. Springer Science Business Media.